Our story
Since its foundation in 1948 in Aarburg, in the canton of Aargau, Rotel has developed from a manufacturing company into a leading retailer of household appliances. Our first product, a fan, sold only in small numbers due to a rainy summer. However, with the “Rotel Climaboy Hot Air Fan”, we laid the foundation for our diverse range. Today, we sell around 400,000 appliances annually, thereby meeting a large proportion of consumer needs.
Our range
Our product range includes items from Switzerland, Europe, and Asia, sold under the Rotel brand name. Our product lines are divided into various categories:
- Kitchen & Household : Innovative appliances for everyday use.
- Indoor climate : Products for a pleasant living environment.
- Personal Care & Beauty : Care products for your well-being.
Quality and service
Quality is our top priority. Our devices undergo rigorous testing and incoming inspections to ensure they meet the highest standards. Should anything nevertheless fail to work properly, our service team will ensure that the device is repaired or replaced as quickly as possible. Our customers can contact us 24 hours a day, 7 days a week via our digital assistant Maria.
Current developments
In 2023, we relocated our operations from the Bally site in Schönenwerd to Unterentfelden to further optimize our processes. We are also proud to be official distributors of renowned brands such as Ritterwerk Germany and Fiskars, enabling us to offer you an even wider product range.
At Rotel, we combine tradition with modernity and do everything we can to offer you innovative and high-quality household appliances at fair prices.